Australian rapper YNG Martyr (1M Monthly Listeners, 710K combined social followers) is an unconventional artist in every sense of the word. YNG is known for his distinctive style and out-of-the-box marketing tactics (such as freestyling in Call Of Duty chat rooms) which has translated into more than 300M global streams across his catalog. YNG Martyr’s reach and influence has garnered support from the likes of internationally renowned musicians, athletes, content creators, and influencers such as SZA, Fred Durst (Limp Bizkit), Logan & Jake Paul, Dave Blunts, and We Came As Romans to name a few.
The viral success of Martyr’s song “Nike Ticks” not only helped him establish YNG Marketing, which collaborates with global distribution companies on unorthodox campaigns, but also turned the track into a hit single through a grassroots online campaign, amassing over 85M global streams, earning the title of ‘Song of the Year’ from Acclaim Magazine, and getting featured in a video by Khaby Lame, the most followed TikToker in the world. YNG Martyr’s recent single “BURR” saw another wave of virality, amassing more than 265K UGC’s on TikTok and collecting more than 7M global streams in the first 2 months of release.
From his first international debut headline tour in 2025, to touring with Iann Dior, DC the Don, SXMPRA and Illy & performing at festivals like SXSW, Spilt Milk, Falls Festival, and Lost Paradise, to a mic-dropping Triple J ‘Bars of Steel’ performance – we’re bearing witness to YNG Martyr’s global takeover unfold before our very eyes!